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🔍 Understanding Correlation Measures: Why & When to Use Them in Data Analysis

Farhana Hoque, #OPEN_TO_WORK

Farhana Hoque

🚀 Empowering Businesses | Transforming Data Insights 📊 | Power BI Dashboards 📈 | Data Analytics Educator 🎓 | SQL & Python 💻 | Trend Analysis 🔍

June 4, 2025

In the world of data science and analytics, understanding relationships between variables is crucial for building accurate models and making informed decisions. However, not all relationships are the same — and that’s where different types of correlation measures come in. Let’s break down why we use these tools and when to use each one effectively.


📌 1. Pearson Correlation Coefficient

Why use it? Pearson measures the linear relationship between two continuous variables. It answers: If one variable increases, does the other increase proportionally?

When to use it?

  • When variables are normally distributed
  • When the relationship is linear
  • When data has no significant outliers

🧪 Example: Measuring the relationship between height and weight in adults.

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Pearson Correlation

📌 2. Spearman Rank Correlation

Why use it? Spearman assesses monotonic relationships using ranks rather than raw values. It’s useful when the relationship isn’t strictly linear but still follows a consistent direction.

When to use it?

  • When the relationship is non-linear but monotonic
  • When data is ordinal or not normally distributed
  • When outliers are present

🧪 Example: Ranking student performance across different test types.

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Spearman Rank Correlation

📌 3. Kendall’s Tau Correlation

Why use it? Kendall’s tau is another non-parametric measure of association based on concordant and discordant pairs. It’s more interpretable when dealing with small datasets.

When to use it?

  • With small sample sizes
  • For ordinal data
  • When precision in ranking consistency is needed

🧪 Example: Agreement in rankings given by two movie critics.

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Kendall’s Tau Correlation

📌 4. Concordance/Discordance

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Concordance Correlation

Why use it? These concepts help evaluate how often pairs of observations move in the same direction (concordant) or opposite (discordant). It’s fundamental in Kendall’s tau and Gini coefficient.

When to use it?

  • In rank-based methods
  • To assess ordering consistency in paired comparisons

🧪 Example: Evaluating agreement in credit scoring models.


📌 5. Robust Measures of Correlation

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Robust Measure of Correlation

Why use it? Robust measures (like biweight midcorrelation) reduce the influence of outliers and non-normality.

When to use it?

  • When your dataset contains extreme values
  • When data isn’t clean or reliable
  • In real-world messy data environments

🧪 Example: Financial time series with outlier market spikes.


📌 6. Agreement vs. Association

Why use it? While association tells you if two variables move together, agreement tells you how closely they match. It’s more strict and is used in measurement reliability.

When to use it?

  • In medical and lab testing
  • When measurement tools are being validated

🧪 Example: Comparing two thermometers measuring body temperature.


📌 7. Concordance Correlation Coefficient (CCC)

Why use it? CCC evaluates both precision and accuracy. It combines measures of correlation and agreement into a single metric.

When to use it?

  • To assess inter-rater or inter-method agreement
  • In biostatistics and clinical studies

🧪 Example: Checking if blood pressure readings from a smartwatch match a traditional cuff.


📌 8. Monotonic Relationship

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Monotonic Relationship

Why use it? A monotonic relationship means that variables move in one consistent direction—either increasing or decreasing—but not necessarily at a constant rate.

When to use it?

  • When linearity can’t be assumed
  • As a basis to use Spearman or Kendall’s tau

🧪 Example: Age vs. income in early career stages (as age increases, income typically increases, though not linearly).


🔑 Final Thoughts

Choosing the right correlation measure depends on your data type, distribution, sample size, and whether you care about direction, strength, ranking, or agreement. Understanding when and why to use these metrics ensures that your analysis is statistically sound and contextually meaningful.

Let’s not just ask “Is there a relationship?” — let’s ask “What kind of relationship is it, and how should we measure it?”

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FARHANA HOQUE-DS Instructor
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HUMAYRA BINTE SHAFIQUE-DS Disign Instructor
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